SYNERGY OF MARKETING AND HRM WORKSHOP
Gnanam School of business organized ONE DAY WORKSHOP ON "SYNERGY OF MARKETING AND HRM" on 23.04.2017. The session started in the august presence of Dr.S.P.S Arul Doss, Chief Executive Officer, Gnanam School of Business and the chief guests were MR.S.SARAVANAN AND MR. S.MANIKANDAN (YUKTHY TRAINING) MR.S.SARAVANAN started with the basic concepts of marketing. He dealt with many cases which made students to analyze the marketing artifices. And then he also gave the various dimensions of marketing concepts with respect to the case. Today’s business leaders understand the ongoing challenge of aligning historically soloed departments within their organization. Typically, Marketing manages an organization’s external brand—its reputation with external stakeholders—while HR manages the internal brand—its reputation with internal stakeholders, especially employees. By creating better synergies between the two departments, companies can create a more consistent and holistic br...
